WHY DID PURSUE THIS ROLE?
My journey at the Kabbalah Centre was inspired by my desire to deepen my understanding of personal development and spirituality as a business. In this role, I focused on content creation and visual design for all social media channels and played a key part in redesigning their introductory spiritual course, enhancing its landing page to improve conversion rates for both in-person and online offerings. Additionally, I was responsible for email marketing and co-created social media campaigns primarily for Instagram and Facebook.
DESIGN & LANGUAGE APPROACH
I focused on redesigning the introductory course offerings to attract younger, curious audiences. By adopting a more relatable approach to the course’s language and implementing a cleaner yet mystical design aesthetic, I aimed to create an inviting experience for new students. This involved not only enhancing the visual elements but also ensuring that the messaging resonated with a modern audience seeking personal development.
Another main focus was on social media content creation aimed at growing our follower base with both English and German formats. By developing tailored storylines that resonated with each demographic, we crafted engaging posts that highlighted our spiritual offerings and personal development courses. Our approach emphasized format ideation to effectively connect with younger audiences and foster a vibrant online community.
I also created a series of motion graphics, as well as promotional and educational videos that enhanced our social media presence.
Here are a few other examples like prints and newsletter assets that were used for promotional purposes:
NEWSLETTER & EMAIL MARKETING
Additionally I was responsible for sending out email campaigns and newsletter to English and German speaking audiences. Organising and syncing recipient list for target specific offerings and designing and writing the recap mails for all held courses providing all class materials.
